I like nothing more than writing and performing 2 minute indie rock songs in a band called the Sweet Confusion, painting, colouring in, photography, typography, drawing, illustration, motion graphics and film. I am passionate about graphic design to unhealthy levels, and am the Design Director of a interactive design agency called Blonde. I have no known super powers.
andygoodridge [at] gmail.com
Design and art direction for the Edinburgh International Festivals website.
Brand design for Cello Junction. An internal communications strategy designed specifically to aid networking between companies within the Cello Group.
By using shapes constructed from a child's toy railway set, I created a simple brand marque and a bespoke typeface.
The use of a child's toy puts an element of fun into the brand, allowing users of the opportunity to have fun with it and use their own creativity to make their own shapes and designs. A full alphabet has been developed for this typeface in both display and light versions.
Design and art direction for the new Irn-Bru website. Me and Emma had lot's and lot's of fun on this one, look out for Godzilla, men dressed as Badgers, a geek and a Boxing Business-man fighting a koala.
Re-Brand of legendary British horror film brand Hammer Horror.
Design and art direction for the new corporate website for advertising agency Farm Communications.
Concept brand indentity and website design for a proposed internal project for an existing client. Unfortunately, this never got further than this concept work, which is a real shame as I particularly enjoyed working on this project.
PlayStation and Nike Motionworks designed EyeToy Kinetic, a game based upon health and fitness. I was lead designer and developer in a team of designers, coders, writers, 3D animators and illustrators to create a completely immersive and interactive experience.
The site received fantastic feedback from the games developers and was given the Macromedia site of the day award shortly after it's release.
Unfortunately this site is no longer live.
Design and art direction for the new Sadler's Wells website. Following the release of this site the average user time on the site increased from 1 minute to over 8 minutes - It's nice and shiny too.
PlayStation teamed up with Cambridge studios to develop 24 - The Game. I was lead designer and developer for this website based on the hit TV series. Features include trailers, character information, downloads and interrogation game and a 3D Jack Bauer intro in which the user can control the 'sprite' with their arrow keys (completely pointless but looked kinda cool!).
Unfortunately this site is no longer live.
Whilst working for Altogether Digital I got the opportunity to design their business cards, stationery and website. Being an interactive agency, I decided to make every aspect of their brand in some way interactive, the business cards had simple pen and paper games on the reverse (I had designed pencils too, but through budgetary requirements these were not made, which was a real shame) and the website became a retro arcade game console.
I had so much fun working on this project and would give my right arm to get a chance to design Space Invaders and PacMan again!!
http://www.altogetherdigital.com/
Design, art direction and build of a promotional micro-site for Superdrug "Get the Look".
Unfortunately this site is no longer live.
Design, art direction and build of the Pursuit Force micro-site for PlayStation.
Unfortunately this site is no longer live.
Concept design for the new Disney Classic's website.
Website design and build for top London photography boutique Susie Babchick agency.
Unfortunately this site is no longer live.
Design, art direction and build of the Urban Reign micro-site for PlayStation.
Unfortunately this site is no longer live.
Concept design for the Artemis Fowl LEP Recon agent sign up and initiation micro-site, for the release of the book The Lost Colony.
